Bannon, Carlson and... Liz Truss? A Look Inside the Former PM's Audition for Maga
The former UK leader, kicked off the inaugural episode of her YouTube show with a promise to reveal "malicious actors" working to undermine the UK, United States and European nations. She explained she would lay bare how an "global web of liberal activists work to subvert democracy and the electorate's mandate."
"We will examine the political movement of Donald Trump and understand how it can be achieved in Britain," she said. "We'll be talking to the leading lights of the Trumpist political sphere."
In advance of the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a kind of revolution," stated John Solomon. His conservative Just the News platform will publish the ex-PM's new audio shows.
Building Connections in the Maga-Verse
UK-based allies, featuring a advisor linked to Reform UK, have also helped her launch the Liz Truss Show. The setup is adequate, if somewhat rudimentary. The show has attracted ten thousand followers in her debut week and her premiere garnered tens of thousands of views during that week.
It is a modest start, but in making common cause with John Solomon, she is being entering a mature right-wing media network producing and amplifying Make America Great Again themes. Its obsessions encompass accusations of information control by the mainstream media and a aim to remove a conspiratorial 'deep state' – which she attributes her downfall to for the abrupt termination of her short and troubled leadership.
"Solomon's outlet is not well-known outside of the pro-Trump media sphere, but it does have credibility there, largely because of John Solomon, who provides analysis on pro-Trump shows like the program hosted by Steve Bannon and has even spoken with Donald Trump," said Alex Hinton, who has extensively researched the Maga movement.
A Contentious Ally
Truss's attempt to transplant American conservative media to the United Kingdom has aligned her more closely to contentious individuals such as the journalist.
He founded the platform after criticism after he was accused of promoting false stories about Joe Biden's anticorruption effort in the Ukraine, as well as controversial stories about one-time diplomat to Ukraine.
His claims were echoed across the conservative press, with the journalist appearing as a common interviewee on the widely-watched Fox News program. The former president personally boosted Solomon's reporting.
He wrote the allegations regarding Ukraine in a series of columns for the outlet the political newspaper, where he was moved to a columnist role after colleagues complained about his work. These reports were key in the then-president's request for the Ukrainian government to look into Hunter Biden and his father in 2019. Those demands led to impeachment charges against Trump. The US Senate later voted to acquit the president.
Not long after Solomon left the newspaper in late 2019, the publication announced it was conducting a review of his columns concerning Ukrainian matters. It determined the journalist had relied on untrustworthy contacts and noted he "failed to identify key facts about main Ukrainian informants, such as the reality that they had been indicted or were being probed."
Becoming Part of the Sphere
His broadcast spots are a sign of the right-wing media network the former prime minister is joining. He discussed his support for the program on a broadcast he helps run on the conservative cable network, a rightwing cable channel that is where you find the pro-Trump commentator Steve Bannon and on which former Fox host Tucker Carlson also is seen. The ex-PM has already spoken with Bannon on one of her first podcasts.
By partnering with this media figure, she has become a niche participant in a broader ecosystem of conservative media outlets that often cross-promote stories.
The journalist's podcast and Real America's Voice show have frequently included personalities such as Mike Benz, a rightwing influencer whose disparagement of USAID was referenced by Elon Musk as reasoning behind shutting down the foreign aid agency.
A Global Media Play
Even though Truss's stilted style and career difficulties have drawn derision within the UK, some US observers are taking seriously her attempts to rebrand as a UK offshoot of the Make America Great Again press.
"You have to take individuals such as her seriously, even if you may not want to accept their words at face value," stated a Democratic strategist, who worked in the Biden administration.
"You saw how in 2024 the former president used that ecosystem to get his message out. Undoubtedly that sphere spreads and shapes conversation overseas. It looks fairly obvious to me that the conditions in the Britain are akin to what enabled this parallel press sphere to thrive in America."
Alan Finlayson, said the internet-based conservative network was already having an impact in the United Kingdom.
"The internet knows no borders," Finlayson remarked. "There exists a sort of atmosphere within which content circulates – at times taking an extreme form and sometimes less so – but which is connected."
Professor Hinton said the growth of the internet-based right wing in the UK lately meant the "chance to have a growing impact is significant."
Cross-Atlantic Aspirations
"Liz Truss along with political figure Nigel Farage in the recent past spoke at the Conservative Political Action Conference, where I saw they echoed Make America Great Again rhetoric ahead of the {king of Maga|